Strengthen Your Website in Search Engines with SEO & Analytics

Someone looking for a service or product usually types it into Google first and clicks one of the first-page results. A site that doesn't appear in organic results becomes invisible the moment the ad budget stops. That's where the value of an SEO service lies: a properly built technical foundation, content that answers search intent and trustworthy links build up visibility that keeps bringing in visitors even after the ads are switched off. Growth driven by organic search.

SEO isn't only about traffic. Ranking high on Google signals trust to customers; for local service businesses especially, appearing in map results translates directly into phone calls, direction requests and bookings. SEO also uncovers your site's real problems: slow pages, sections that break on mobile, pages Google has never indexed and copy that doesn't answer what visitors are looking for only become visible through regular SEO audits.

The headings below summarize the areas we handle together in an SEO project. None is enough on its own; a technically flawless site with weak content falls behind, and so does a site with great content that Google can't crawl.

• Technical SEO
• On-Page SEO
• Local SEO
• Backlinks
• Speed Optimization
• Content SEO
• Google SEO
• Performance Analysis
• Keywords
• Organic Traffic

To make your website more visible in search engines, we build technical structure, content, speed, link and local search strategies together.

Many businesses think of SEO as the three or four keywords that come to mind first, like “hotel in Edremit” or “real estate Balıkesir”. These keywords matter, but they're the most competitive, and on their own they won't carry a site's traffic. Real visitors mostly come from longer, more specific searches, like “family hotel near the beach in Akçay”, “detached house for sale in Burhaniye” or “what bottle should olive oil be stored in”. In these long-tail searches the competition is lower and the searcher's intent is clearer.

In the strategy phase we tie every target keyword group to one page. Two pages competing for the same keyword (keyword cannibalization) and an important search that no page answers both show up on this map. That makes it clear which page to strengthen, which to merge and which new page to create.

• Target Keyword Map: Not just main keywords; long-tail searches, local keywords, service pages and user intent are defined.
• Technical Soundness: Site speed, mobile responsiveness, redirects, indexing, sitemap, robots and page structure are checked.
• Content Quality: Original, SEO-friendly content that answers users and meets search intent is planned.
• Regular Measurement: Traffic, clicks, rankings, conversions, performance and technical progress are tracked.

SEO isn't a one-off task; it's a cycle of analysis, implementation, measurement and improvement.

On the technical SEO side, we first check whether Google can crawl your site: does robots.txt block important pages, is the XML sitemap up to date, which pages aren't indexed in Search Console and why, and is the canonical tag used correctly for duplicate pages. Then we clear out problems such as broken links returning 404, redirect chains, HTTP/HTTPS mix-ups and duplicate www and non-www addresses. Since Google uses mobile-first indexing, we run our checks based on the mobile version of the site.

For speed, we track Core Web Vitals: 2.5 seconds for LCP, 200 milliseconds for INP and 0.1 for CLS are considered “good” thresholds. Oversized images, unnecessary scripts and server settings without caching are the most common causes of slowness we find. We cover in-depth speed work on the server, image and code side in our speed and performance optimization service.

In on-page SEO we make sure every page has a single main topic, that the title tag and meta description state that topic clearly, and that the H1–H2–H3 hierarchy flows logically. We add descriptive alt text to images, short readable paths to URLs and internal links between pages that support the topic. On product and service pages, schema.org structured data helps Google understand the information on the page correctly.

An SEO audit is a report that shows where your site stands today and which work will bring the biggest gain. A warning list hundreds of lines long from an automated tool doesn't tell you which problem really matters. In the audits we prepare, findings are ranked by priority: first the issues preventing Google from seeing your site, then the page and content gaps that affect rankings most, and finally fine-tuning.

For measurement, Google Search Console and Google Analytics are used together. Search Console shows how often you appear for which searches, your average position, your click-through rate and indexing problems. Analytics shows what visitors do on the site, which page they leave from and whether they reach a conversion such as a form, a call or a sale. For sites that want to appear in Bing search, Bing Webmaster Tools can also be set up.

A regular SEO report includes not just a rankings table but interpretation: which page rose and why, which keyword gained impressions without gaining clicks, and what work comes next. When ad data needs to be assessed alongside it, we use the same report format as our digital marketing team.

• Indexing status: crawled, indexed and excluded pages
• Technical errors: 404s, redirect chains, duplicate content, canonical and robots issues
• Core Web Vitals: LCP, INP and CLS on mobile and desktop
• Keyword visibility: impressions, clicks, click-through rate and average position
• Competitor comparison: searches where competitors appear but you don't
• Content review: weak, duplicate or competing pages
• Backlink profile: linking domains, irrelevant and risky links
• Local visibility: Google Business Profile, map results and local searches

SEO has two separate phases. The first is the site's design and development phase: page structure, URL layout, heading hierarchy and speed are set up here. We cover this on our SEO-friendly web design page. The SEO & Analytics service on this page is the second phase: finding gaps on a live site based on real search data, fixing them and continuously measuring the results.

SEO work on a live site proceeds differently depending on the platform it's built on and how much access there is to the code and admin panel. Edits such as titles and meta fields can be made from the panel in most systems; speed and structure problems that come from the template require code changes. If the platform can't support SEO, we say so plainly in the audit and assess together whether a rebuild or a fix makes more sense.

The headings below are the areas we check one by one during SEO work on a live site.

• Technical SEO
• On-Page SEO
• Site Speed
• Mobile Responsiveness
• Local SEO
• Meta Title
• Meta Description
• H Tags
• Image Alt Tags
• Internal Linking
• Backlinks
• Link Building
• Organic Traffic
• SEO Report
• Competitor Analysis

There's no single honest answer to “how many months until I reach page one?” in SEO. Technical fixes can be applied quickly, but it takes time for Google to recrawl changed pages, evaluate them and reflect that in rankings. When you'll see results depends on the site's starting point and the competition for the target keywords.

As a general rule, improvements in long-tail and local searches show up before improvements on highly competitive generic keywords. That's why we recommend starting with keywords that have reasonable competition and clear intent, and getting the first wins there. When you need visitors fast, it makes sense to support SEO with ad channels such as Google Ads; we build landing page design for the pages that receive visitors from ads.

• Domain age and any risky SEO tactics used in the past
• The site's technical starting point: indexing, speed and mobile issues
• Competition for the target keywords and the content strength of competitors
• The amount of content on the site and how often new content can be added
• How quickly natural, relevant links can be earned
• How quickly recommended changes can be implemented on the site

A small business can handle some basic SEO tasks itself: keeping its Google Business Profile up to date, replying to customer reviews and writing descriptive copy for product and service pages are among them. Where it gets hard is technical SEO; indexing errors, redirect setups, speed problems and code-related structural issues require software skills, and one wrong setting can drop the entire site from search.

An in-house SEO specialist is an advantage on large sites with heavy, continuous content production; but it's rare to find technical, content, local SEO and analytics skills in one person. Working with an SEO agency brings these skills together. What sets us apart is that we're a team that also builds websites and software: a technical problem found in the audit can be fixed without waiting to be passed on to another company.

Whichever route you choose, who does what and how results will be measured should be in writing. The business itself should always own its Search Console, Analytics and Google Business Profile accounts, and the agency should only be granted access.

The problems that drag rankings down most on the sites we audit are usually not complicated; they just go unnoticed for months, sometimes years. The most expensive is losing all accumulated visibility because old URLs weren't 301-redirected when the site was rebuilt. Surprisingly often, a “noindex” block added during development is never removed after launch.

On the content side, the most common mistake is copying the same text to dozens of pages with only the city name changed. Because these pages give visitors no new information, Google may see them as low-value. On the link side, bulk-bought links from irrelevant sites may seem to work in the short term, but carry serious risk in the long run.

• Does every page have its own unique title tag and meta description?
• Does every page have a single H1 and a logical heading order?
• Are important pages accidentally blocked by robots.txt or noindex?
• Is the XML sitemap up to date and submitted to Search Console?
• Do old or deleted URLs 301-redirect to the closest page?
• Does the site load over HTTPS and consolidate to a single URL version?
• On mobile, is LCP under 2.5 seconds and INP under 200 milliseconds?
• Are image file sizes reduced, and do images have descriptive alt text?
• Do the name, address and phone in your Google Business Profile match the site?
• Does your backlink profile contain irrelevant, spammy or paid links?

Every industry has different search behavior, and SEO priorities change accordingly. A hotel guest researches weeks before the holiday, while a restaurant customer often searches “near me” on the spot. On an e-commerce site the technical setup of hundreds of product pages is decisive, while in healthcare the accuracy of content and its basis in expert knowledge come first. When we start, we examine your industry's search behavior from this angle.

Aurora Yazılım has been based in Edremit, Türkiye since 2006. The local SEO needs of a business in the Edremit Gulf region differ from those in big cities: in the coastal resorts, a large share of searches comes from visitors during the season and from residents in winter. Some towns have their own markets, while local producers aim to sell across Türkiye. We build each local SEO strategy around these differences.

At the heart of local SEO is the Google Business Profile. The right primary category, complete service and product information, current photos, regular posts and replies to reviews support visibility in map results. On the site, pages with information genuinely specific to each important area, consistent name, address and phone details and natural links from local sources complete that visibility. We can run the profile's photos and posts together with your social media content calendar.

We work the same way with businesses outside the region. SEO is largely work that can be done remotely: audits and reports are shared digitally and meetings are held online. That's how we work with clients in other cities across Türkiye, in Germany and in the US. For an SEO audit, reach us via our contact page or call +90 541 557 57 59.

• Edremit, Akçay, Güre, Altınoluk and Küçükkuyu
• Burhaniye, Ayvalık, Havran and Gömeç
• The wider Balıkesir province and cities across Türkiye
• Remote SEO for businesses in Germany and the US