E-Commerce Platform: Manage Sales, Stock, Payments, Shipping and SEO from One Panel

In e-commerce, the faster and smoother the shopping experience, the higher the chance of a sale. That is why on the Aurora e-commerce platform we design the payment and checkout process to be simple, trustworthy and fast. Once customers add a product to the cart, they reach the payment screen without being worn down by unnecessary steps.

Virtual POS transactions, bank transfers, cash on delivery, cash-on-delivery surcharges and special rules by payment type can all be managed in the system. This gives customers flexible payment options while keeping the business’s collections, orders and operations under tighter control.

The job is not done when the payment screen is; the real operation starts the moment an order comes in. That is why we built cart, payment and order management as a single connected flow: when payment is confirmed, stock goes down, the customer is notified, the order joins the to-be-prepared list, and once it is handed to the carrier the tracking details are recorded automatically.

• Fast checkout flow
• Virtual POS integration structure
• Payment by bank transfer / EFT
• Cash on delivery and surcharge settings

The heart of an online store platform is its catalog: the storefront, filters, shipping calculation and marketplace listings all work exactly as well as the products are entered. Aurora has simple, variable and bundle product types, and every product can be kept as draft, active or inactive. SKU, barcode, brand, tags, short and detailed descriptions, ingredient information, and weight and dimensions for shipping calculation are all entered on one screen.

A product can sit in more than one category at once; you edit the category tree with drag and drop and see how many products each category holds. You can set a product’s visibility to everywhere, catalog only, search only or hidden. Brand pages come with a logo, cover and banner image, a description, the brand story and their own SEO fields.

Images are converted to fast-loading WebP the moment they are uploaded to the media library, with adjustable size and compression. The product gallery comes with a cover image, alt text, zoom and lightbox. For the photos that directly define your catalog’s quality, you can also get support from our product photography service.

Campaign management is one of the most powerful sales tools in e-commerce. On the Aurora e-commerce platform you can create discounts, coupons, category-based campaigns, product-based campaigns, cart-value perks, payment-type campaigns (e.g. a bank transfer discount) and custom promotion scenarios.

With the variant system, products sold in different colors, sizes, dimensions, models, packs, weights or other options are managed in an orderly way. Price, stock, image, barcode and product information can be defined for each variant, so even complex product structures are presented to customers simply and clearly.

Variants are created with all their combinations in one click, each with its own SKU, barcode, price, campaign dates, stock, dimensions and image. Actions such as copying the first row to all, raising or lowering prices by 10 percent in one go and switching stock tracking on or off in bulk get a product with dozens of options ready in minutes. Product attributes can be defined as select, multi-select, text, number or yes/no, can take color-coded values and are used both in filters and when creating variants.

Campaign rules include “buy X, pay for Y”, first-order discounts, product, category or brand discounts, coupon codes, shipping perks and per-customer usage limits. From the bulk campaign screen you can apply discounts to the products you select, and add or remove badges (“New”, “Sale”) and gift products.

• Coupon and discount scenarios
• Product- and category-based campaigns
• Advanced variant system
• Variant-specific price, stock and barcode

With many e-commerce platforms, you have to rent a separate integrator program for marketplace, shipping or e-invoice connections and pay an extra monthly fee for each channel. At Aurora all of these connections are built directly into our own system: there is no third-party program in between, no second panel and no extra integration fee. We describe the overall framework of the connections on our integrations page.

The main focus of this page is not integration itself, but making your entire e-commerce operation manageable on a powerful platform. Below we briefly summarize each connection; for details, take a look at our marketplace integration, shipping integration and e-invoice integration pages.

• Volumetric weight calculation
• Yurtiçi Kargo integration
• DHL shipping (DHL eCommerce and DHL Express)
• Shipping labels and tracking management
• Trendyol, Hepsiburada, Amazon, N11
• Çiçeksepeti, PttAVM, Pazarama, idefix
• Data migration from WooCommerce
• Central product, order and stock management

The most important path to growth in e-commerce is reading data correctly. Detailed reporting screens make orders, product performance, stock movements, payment types, returns and cancellations, and customer behavior much easier to understand.

From the panel you can track which products sell best, which categories see the most demand, which campaigns deliver better results and which products need attention on the stock side.

The dashboard compares daily and monthly revenue with the previous period and shows the average order value, a 30-day sales chart, the order funnel, sales by traffic source, hourly and weekly peaks and pending tasks on one screen. Ten separate reports (overview, sales, orders, product performance, category and brand, stock, customers, VAT-itemized finance, conversion and cart, returns and cancellations) run for anything from 7 days to 1 year, or any date range you choose.

• Order and sales reports
• Product performance analysis
• Stock reports
• Customer and conversion tracking

A store whose visitors stop the moment the ad budget stops is fragile. Aurora’s SEO center builds the settings needed to make every product and category page findable on Google into the platform from the start; the moment you add a product, the page goes live in a form search engines understand. We explain the SEO principles on the design side on our SEO-friendly web design page.

Title and description templates by page type, an image-rich multilingual sitemap, permanent redirects created automatically when a category URL changes, structured data that explains product, rating, shipping and returns information to Google, FAQ sections and an SEO health report are all ready. New pages are submitted to search engines instantly, and the store is prepared to be understood correctly in AI search such as ChatGPT and Gemini.

Aurora has no ready-made themes. Every store’s design is created from scratch in the concept design process, based on the company’s identity, target audience and product range. After launch, you manage design settings such as the logo, fonts, top bar, menu, footer, product grid, filter panel, floating buttons and home page blocks yourself from the panel.

On the storefront side, category, brand, search and on-sale pages; brand, attribute, subcategory, price range, on sale, in stock and free shipping filters; and newest, price, discount rate and A–Z sorting are all ready. For details on a storefront that is fast and easy to use on mobile, see our mobile-responsive design page.

The same e-commerce platform serves stores with very different needs depending on what they sell. Each of the clients below had a design created specifically for them; here we explain what each industry expects from the platform. You can see our other completed projects on our portfolio page.

Since 2006, our team based in Edremit has worked face to face with producers and businesses across the Edremit Gulf region. For producers of olive oil, olives, soap, natural products and local food in the area, an online store is the most direct way to get their products beyond the region and abroad. Because we know their needs, such as pre-orders for seasonal products, weight and packaging variants, gift packs and international shipping, we set up the store around them from the start.

With stores outside the region, the process runs entirely remotely: needs analysis and design presentations take place by video call, a test store is published at a private address for you, and panel training is given online. This is how we serve clients across Türkiye as well as in Germany and the US. After launch, our 24/7 Elite Plus support line stays by your store’s side; for a first meeting, you can get in touch with us.