Social Media and Brand6 min read
Aurora Blog · Page 7 / 9
Blog posts — page 7
All of our articles on technology, software, e-commerce and digital marketing.
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All posts · page 7
Social Media and Brand6 min read
Social Media and Brand6 min readWhat Is Brand Identity? More Than a Logo
Brand identity is more than a logo; we explain the parts that make up the whole, from color, typeface and tone of voice to the experience your customer has, and the steps to build it.Read the article
Social Media and Brand6 min readWhat Makes a Good Logo? 12 Principles
We list the 12 principles of a good logo, such as simplicity, scalability and originality, along with color choice, file formats and common mistakes in the design process.Read the post
Social Media and Brand6 min readHow to Create a Brand Identity Guide
We walk through each section of a brand identity guide, covering logo usage, color codes, typography, visual language and templates, and the steps to prepare it.Read the post
Social Media and Brand6 min readProduct Photography Prices
We explain how product count, background choice, retouching level, concept shoots and delivery formats affect the price of product photography, and how to get the right quote.Read the post
Social Media and Brand6 min readHow to Make a Promotional Video
We walk through the steps of making an effective company promotional video, from setting goals and scripting to shoot planning, editing and distribution channels.Read the article
Social Media and Brand6 min readDrone Filming for Hotel & Real Estate Promotion
We explain what aerial footage adds to hotel and real estate promotion, how to plan a good drone shoot and the general rules to know about flight permits.Read the article
Social Media and Brand6 min readSocial Media Management: Agency or In-House?
We compare running social media accounts in-house with handing them to an agency in terms of time, cost, quality and control, and explain how to set up a hybrid model.Read the article
Social Media and Brand6 min readCreating a Social Media Content Calendar
From defining content pillars and marking special days to a monthly posting plan template and the production workflow, we walk you step by step through building a content calendar.Read the article
Social Media and Brand6 min readHow to Run Instagram Ads
We explain step by step how to set up, measure and improve your first Instagram campaign in Ads Manager with the right audience, budget and creative.Read the article
Social Media and Brand6 min readInfluencer Marketing: A Guide to Micro-Influencers
We explain step by step how to pick the right content creator, agree a clear collaboration deal and actually measure the result of the campaign.Read the article
Social Media and Brand6 min readHow to Use WhatsApp Business
We show how to turn WhatsApp Business from a messy inbox into an organized sales channel with a business profile, catalog, quick replies and labels.Read the article
Social Media and Brand6 min readFinding a Brand Name and Checking Domain Availability
We show you how to come up with a memorable brand name and then check, step by step, whether the domain name, social media handles and trademark registration are available.Read the article
Social Media and Brand6 min readSocial Media Crisis Management
We explain the steps for responding quickly, calmly and consistently during waves of complaints and negative reviews, with sample replies and the plan to prepare in advance.Read the post
Social Media and Brand6 min readHow to Use Canva: On-Brand Design
We show you step by step how to create social media visuals in Canva quickly, consistently and on brand using a brand kit and your own templates.Read the article
Social Media and Brand6 min readSocial Media Metrics: Which Ones Matter?
We explain how to read metrics such as reach, engagement, saves and website clicks correctly and tie each one to a real business goal.Read the article
Social Media and Brand6 min readGrowing a YouTube Channel: A Business Guide
We explain how to turn a business channel into a YouTube channel that is watched regularly and brings customers, using titles, thumbnails, Shorts and series content.Read the article
Setup Guides6 min readInstalling Node.js: Windows, macOS and Linux
We show you step by step how to install Node.js with the official installer or with nvm, switch versions and verify the installation on three operating systems.Read the article
Setup Guides6 min readnpm Commands: A Package Management Guide
With example commands, we show you step by step how to install and update packages with npm, run scripts and manage package.json.Read the article
Setup Guides6 min readInstalling Git and Initial Configuration
We show you how to install Git on three operating systems and correctly configure your user details, default branch, line-ending setting and SSH key.Read the article
Setup Guides6 min readUploading a Project to GitHub: Step by Step
We show you how to create a new GitHub repository and connect your local project, the first commit and push steps, and the GitHub Desktop and gh CLI alternatives.Read the article
Setup Guides6 min readInstalling VS Code and Useful Settings
We explain how to install Visual Studio Code and turn it into an efficient editor with a Turkish interface, automatic formatting, useful extensions and Git integration.Read the article
Setup Guides6 min readInstalling Python: pip and Virtual Environments
We explain how to install Python correctly with the PATH setting, manage packages with pip and create a separate venv virtual environment for each project on three operating systems.Read the article
Setup Guides6 min read