Hotel & Tourism Software6 min read
Aurora Blog · 16 articles
Hotel & Tourism Software
The right software in tourism businesses both simplifies operations and reduces the share lost to commissions. In this category we address questions such as what hotel software is, what to look for when choosing a PMS, how a channel manager prevents overbooking and how KBS (the Turkish guest ID notification system) reporting gets automated. We share methods that small and boutique hotels can apply on online booking engines, increasing direct bookings, dynamic pricing and revenue management. For travel agencies we cover tour, transfer and online sales processes. Seasonal guides for hotels and guesthouses in holiday destinations also appear in this section. The articles draw on Aurora's experience with hotel and agency software.
Hotel & Tourism Software6 min read
Hotel & Tourism Software6 min readWhat Is a Channel Manager?
A channel manager syncs room rates and availability across all sales channels from one place. We explain how it works, how it differs from iCal and what to watch for during setup.Read the article
Hotel & Tourism Software6 min readOnline Booking System: A Guide for Hotels
A booking engine integrated into a hotel website lets guests book commission-free. We explain which features it should have and how to set up the payment flow.Read the article
Hotel & Tourism Software6 min read10 Ways to Increase Direct Hotel Bookings
We lay out, in 10 practical steps, the pricing, content and advertising methods for cutting commissions and drawing guests to your own website.Read the article
Hotel & Tourism Software6 min readWhat Is KBS? The ID Notification System in Hotels
We give a general outline of how accommodation properties report guest IDs, the difference between Police and Jandarma KBS, and how hotel software automates the process.Read the post
Hotel & Tourism Software6 min readWhat Is Hotel Revenue Management? ADR and RevPAR
We explain the core revenue management metrics with sample calculations and walk you step by step through methods that small and mid-sized hotels can apply.Read the article
Hotel & Tourism Software6 min readHow to Set Up Dynamic Pricing for Your Hotel
We explain the rules for adjusting room rates by demand, season and competitor prices, with a sample rule set and how to set up the automation.Read the article
Hotel & Tourism Software6 min readTravel Agency Software: Tour & Transfer Management
We explain how travel agency software that brings tour, transfer and accommodation sales, quotas, payments and customer account tracking into a single panel works, and the criteria for choosing it.Read the post
Hotel & Tourism Software6 min readTour Sales Website: Online Sales for Travel Agencies
We explain how a tour sales website with capacity, date selection and online payment is structured, from the tour page to the payment step and multilingual search visibility.Read the article
Hotel & Tourism Software6 min readWhat Is an OTA? Managing Booking.com and Expedia
We explain the role of online travel agencies in selling hotel rooms, their commission structure, the registration and management steps, and how to balance them with your own website.Read the article
Hotel and Tourism Software7 min readGoogle Hotel Ads: Your Hotel’s Price on Google
We explain step by step the price feed needed to show prices directly in Google’s hotel searches, the free booking links and the paid ad options.Read the post
Hotel & Tourism Software6 min readBoutique Hotel Marketing: Fill Rooms on a Small Budget
We explain step by step how a small hotel can raise occupancy without entering a budget race with big chains, using storytelling, photos, Instagram and targeted ads.Read the article
Hotel & Tourism Software6 min readHotel Review Management: Guest Reviews
A practical routine for collecting guest reviews, answering each one in the right tone, and turning a negative review into an opportunity to build trust, with sample replies.Read the post
Hotel & Tourism Software6 min readHousekeeping Software: Tracking Room Cleaning
We explain how real-time room status updates from tablets and phones speed up housekeeping and end the phone traffic between reception and the housekeeping team.Read the article
Hotel & Tourism Software6 min readCloud PMS or On-Premise Hotel Software?
We put web-based cloud hotel software side by side with a PMS running on a server installed at the property, comparing access, backup, security, cost and maintenance, and explain which one suits which type of property.Read the article
Hotel & Tourism Software6 min read