Social Media and Brand6 min read
Aurora Blog · 23 articles
Social Media and Branding Articles
Social media and a strong brand identity form the foundation of the relationship a business builds with its customers. In this category we answer, with hands-on examples, questions such as how to gain Instagram followers, how to shoot Reels, how to grow a TikTok business account and how to manage a LinkedIn company page. We cover brand identity, logo design and preparing a corporate identity guide, product photography and promo video production, content calendars and social media metrics. We also share what to watch for in crisis management and influencer collaborations. Local content tips for businesses in coastal holiday towns are here too. The articles draw on Aurora's agency and production experience.
Social Media and Brand6 min read
Social Media and Brand6 min readHow to Shoot Reels: A Guide to Reaching Explore
With tips on the first three seconds, vertical framing, lighting, sound and editing, we show you step by step how to make Reels that get watched, saved and shared.Read the article
Social Media and Brand6 min readInstagram Algorithm 2026: What Has Changed?
We explain which signals Feed, Explore, Stories and Reels use to rank content, what has changed recently and what you can do about falling engagement.Read the article
Social Media and Brand6 min readBest Times to Post on Instagram
Instead of charts that recommend the same hour to everyone, we show you how to find the best time to post for posts, Reels and stories from your own account statistics.Read the article
Social Media and Brand6 min readHow to Grow a TikTok Business Account
We explain step by step how to open a TikTok business account, set up the profile, adapt trends to your brand and use the ad options in TikTok for Business.Read the article
Social Media and Brand6 min readTikTok or Reels? A Comparison for Businesses
We compare the two short-video platforms on audience, reach, conversion to sales and production workload, and explain which one should be the priority for which type of business.Read the article
Social Media and Brand6 min readHow to Manage a LinkedIn Company Page
For B2B companies, we walk you step by step through a trust-building page setup on LinkedIn, the content types that work and the power of employee engagement.Read the article
Social Media and Brand6 min readWhat Is Brand Identity? More Than a Logo
Brand identity is more than a logo; we explain the parts that make up the whole, from color, typeface and tone of voice to the experience your customer has, and the steps to build it.Read the article
Social Media and Brand6 min readWhat Makes a Good Logo? 12 Principles
We list the 12 principles of a good logo, such as simplicity, scalability and originality, along with color choice, file formats and common mistakes in the design process.Read the post
Social Media and Brand6 min readHow to Create a Brand Identity Guide
We walk through each section of a brand identity guide, covering logo usage, color codes, typography, visual language and templates, and the steps to prepare it.Read the post
Social Media and Brand6 min readProduct Photography Prices
We explain how product count, background choice, retouching level, concept shoots and delivery formats affect the price of product photography, and how to get the right quote.Read the post
Social Media and Brand6 min readHow to Make a Promotional Video
We walk through the steps of making an effective company promotional video, from setting goals and scripting to shoot planning, editing and distribution channels.Read the article
Social Media and Brand6 min readDrone Filming for Hotel & Real Estate Promotion
We explain what aerial footage adds to hotel and real estate promotion, how to plan a good drone shoot and the general rules to know about flight permits.Read the article
Social Media and Brand6 min readSocial Media Management: Agency or In-House?
We compare running social media accounts in-house with handing them to an agency in terms of time, cost, quality and control, and explain how to set up a hybrid model.Read the article
Social Media and Brand6 min readCreating a Social Media Content Calendar
From defining content pillars and marking special days to a monthly posting plan template and the production workflow, we walk you step by step through building a content calendar.Read the article
Social Media and Brand6 min readHow to Run Instagram Ads
We explain step by step how to set up, measure and improve your first Instagram campaign in Ads Manager with the right audience, budget and creative.Read the article
Social Media and Brand6 min readInfluencer Marketing: A Guide to Micro-Influencers
We explain step by step how to pick the right content creator, agree a clear collaboration deal and actually measure the result of the campaign.Read the article
Social Media and Brand6 min readHow to Use WhatsApp Business
We show how to turn WhatsApp Business from a messy inbox into an organized sales channel with a business profile, catalog, quick replies and labels.Read the article
Social Media and Brand6 min readFinding a Brand Name and Checking Domain Availability
We show you how to come up with a memorable brand name and then check, step by step, whether the domain name, social media handles and trademark registration are available.Read the article
Social Media and Brand6 min readSocial Media Crisis Management
We explain the steps for responding quickly, calmly and consistently during waves of complaints and negative reviews, with sample replies and the plan to prepare in advance.Read the post
Social Media and Brand6 min readHow to Use Canva: On-Brand Design
We show you step by step how to create social media visuals in Canva quickly, consistently and on brand using a brand kit and your own templates.Read the article
Social Media and Brand6 min readSocial Media Metrics: Which Ones Matter?
We explain how to read metrics such as reach, engagement, saves and website clicks correctly and tie each one to a real business goal.Read the article
Social Media and Brand6 min read