E-Commerce6 min read
Tag · 25 articles
E-Commerce Website Articles and Guides
An e-commerce website is a system in which products, payment, shipping and marketing work together. In the articles under this tag we cover the setup steps, costs, product page design, cart abandonment rate and practical methods that increase sales. Our articles draw on the experience of hundreds of projects delivered by the Türkiye-based Aurora Yazılım team since 2006 and are updated regularly as the topic evolves.
E-Commerce6 min read
E-Commerce6 min readWhat Affects E-Commerce Website Prices?
Explains the items that affect e-commerce site pricing, hidden costs that appear later, and how an all-inclusive single package differs from tiered packages.Read the article
E-Commerce6 min readShopify Alternative: Custom E-Commerce Software
Compares Shopify with a custom e-commerce platform in an unbiased way, in terms of payment, invoicing, shipping, marketplace and language needs in Türkiye.Read the article
E-Commerce6 min readWhat Is Marketplace Integration?
Explains step by step how products, stock, prices and orders are synced with marketplaces directly from within the e-commerce platform, with no middleware program.Read the article
E-Commerce6 min readMarketplace or Your Own E-Commerce Site?
We compare a marketplace's ready-made traffic with the margin and customer ownership of your own site, and show how to run both channels together with a single stock.Read the article
E-Commerce6 min readWhat Is a Virtual POS? Choosing a Payment Gateway
We explain the difference between a bank virtual POS and payment providers, what determines commission, and why 3D Secure matters for your online store.Read the article
E-Commerce6 min readWhat Is an E-Archive Invoice? A Guide for E-Commerce
We outline the concepts of e-archive and e-invoice, which document is issued in online sales and how automatic invoicing from an order works.Read the article
E-Commerce6 min readHow Does Shipping Integration Work?
We explain step by step how the shipping process is automated, from the order to the barcode and tracking number, and from customer notification to delivery close-out.Read the article
E-Commerce6 min readProduct Page Design: 12 Details That Increase Sales
We list 12 design details for the gallery, price, stock, delivery and review areas that raise the add-to-cart rate, from a mobile-first perspective.Read the post
E-Commerce6 min readHow to Reduce Cart Abandonment
We go through the reasons for cart abandonment one by one, such as surprise shipping fees, mandatory registration, long forms and lack of trust, and give practical fixes for each.Read the post
E-Commerce6 min readE-Commerce SEO: Category and Product Pages
We explain step by step how to strengthen an e-commerce site in search engines with category structure, filter pages, product schema, out-of-stock products and internal linking.Read the article
E-Commerce6 min readWhat Is a B2B Dealer Portal? Dealer Ordering System
We explain how a B2B reseller portal with reseller-specific prices, credit limits and bulk ordering works, what features it should include and the steps to set it up.Read the article
E-Commerce6 min readEssential Pages for an E-Commerce Website
Covers the general framework of the distance sales, pre-information, returns and KVKK pages, and recommends that you consult a lawyer for the final wording.Read the post
E-Commerce6 min readWhat Is E-Export? Selling Online Abroad
Covers, step by step and without hype, the basics of selling online abroad with a multilingual site, currencies, international shipping and marketplaces.Read the article
E-Commerce6 min readE-Commerce Campaign Calendar 2026
Lays out the 2026 sales seasons month by month, with stock, ad and content preparation for each.Read the post
E-Commerce6 min readHow to Shoot E-Commerce Product Photos
Covers the basic rules of product photos that sell, from lighting, background and angles to image sizes, in a way that also works for phone shooters.Read the post
E-Commerce6 min readWhat Is Dropshipping? Risks in Türkiye
Covers, honestly and without hype, how the no-stock sales model works, choosing suppliers, delivery times and return risks.Read the article
Artificial Intelligence6 min readThe Future of AI in E-Commerce
We explain how personalization, shopping assistants and AI-powered search are transforming online sales, and how to get your store ready for it.Read the article
SEO & Digital Marketing6 min readHow to Read Google Analytics 4 Reports
Explains with examples how to turn acquisition, engagement and conversion reports into business decisions.Read the article
Social Media and Brand6 min readProduct Photography Prices
We explain how product count, background choice, retouching level, concept shoots and delivery formats affect the price of product photography, and how to get the right quote.Read the post
Social Media and Brand6 min readHow to Use WhatsApp Business
We show how to turn WhatsApp Business from a messy inbox into an organized sales channel with a business profile, catalog, quick replies and labels.Read the article
Setup Guides6 min readSetting Up Google Analytics 4 Step by Step
We explain how to create a GA4 property, add the measurement ID to your site, define key events (conversions) and test that the data is coming in correctly.Read the article
Setup Guides6 min readSetting Up Meta Pixel and the Conversions API
We explain how to add the Meta Pixel to your site and define standard events, set up the server-side Conversions API and test your events.Read the article
Technology6 min readAugmented Reality and Spatial Computing
We explain what augmented reality and spatial computing are, the new experiences they create in shopping, tourism and promotion, and where businesses can start.Read the article
Technology6 min read