Web Design6 min read
Tag · 8 articles
Landing Page Articles and Guides
A landing page is designed to guide a visitor who arrives from an ad toward a single goal. In the articles under this tag we cover the building blocks of a landing page, the copy and design details that raise conversion rate, and how it fits with ad campaigns. Our articles draw on the experience of hundreds of projects delivered by the Türkiye-based Aurora Yazılım team since 2006 and are updated regularly as the topic evolves.
Web Design6 min read
Web Design6 min readWhat Is the Difference Between UI and UX?
Explains where interface and experience design differ and how they work together in a project; illustrates the methods of both disciplines and their impact on business results.Read the article
Web Design6 min readOne-Page Website or Multi-Page?
Compares the pros and cons of one-page and multi-page sites for SEO, cost and growth, and clarifies which kind of business each one suits.Read the article
Web Design6 min readWebsite Copywriting: Content That Sells
Explains how to write persuasive, readable and search-friendly copy for the home page and service pages, with formulas, examples and common mistakes.Read the article
SEO & Digital Marketing6 min readWhat Is Google Ads? A Guide to Advertising
Google Ads lets you show your ad to the person searching for your product or service at exactly that moment. We explain campaign types, match options and the first setup steps.Read the article
SEO & Digital Marketing6 min readGoogle Ads Pricing: How to Set Your Budget
Google Ads has no fixed price list; competition, quality and targeting determine the cost per click. We explain how to calculate your budget based on your goal.Read the article
SEO & Digital Marketing6 min readWhat Is Conversion Rate Optimization (CRO)?
Explains the page improvements that turn visitors into customers and how to run A/B tests.Read the article
Social Media and Brand6 min read