Web Design6 min read
Tag · 11 articles
Google Ads Articles and Guides
Google Ads makes you instantly visible to people searching for your product or service. In the articles under this tag we cover campaign setup, budget and cost per click, landing page relevance and seasonal ad planning for tourist destinations. Have a question? You can reach the Aurora Yazılım team through our contact page and ask for a free preliminary assessment tailored to your business and project.
Web Design6 min read
E-Commerce6 min readE-Commerce Campaign Calendar 2026
Lays out the 2026 sales seasons month by month, with stock, ad and content preparation for each.Read the post
Hotel & Tourism Software6 min read10 Ways to Increase Direct Hotel Bookings
We lay out, in 10 practical steps, the pricing, content and advertising methods for cutting commissions and drawing guests to your own website.Read the article
Hotel and Tourism Software7 min readGoogle Hotel Ads: Your Hotel’s Price on Google
We explain step by step the price feed needed to show prices directly in Google’s hotel searches, the free booking links and the paid ad options.Read the post
SEO & Digital Marketing6 min readWhat Is Google Ads? A Guide to Advertising
Google Ads lets you show your ad to the person searching for your product or service at exactly that moment. We explain campaign types, match options and the first setup steps.Read the article
SEO & Digital Marketing6 min readGoogle Ads Pricing: How to Set Your Budget
Google Ads has no fixed price list; competition, quality and targeting determine the cost per click. We explain how to calculate your budget based on your goal.Read the article
SEO & Digital Marketing6 min readSEO or Google Ads? Which Comes First?
Two channels: one fast but it stops when the budget runs out, the other slow but compounding. We compare SEO and Google Ads and suggest a plan for using them together.Read the article
SEO & Digital Marketing6 min readHow to Do Keyword Research
Content written without choosing the right keyword is an answer to a question nobody is asking. We explain how to build a target keyword list using search intent, volume and competition.Read the post
SEO & Digital Marketing6 min readWhat Is Digital Marketing? SME Roadmap
Covers how to plan search, social media, e-mail and content channels on a small budget.Read the post
SEO & Digital Marketing6 min readMeta Ads or Google Ads?
Compares search ads that capture demand with social ads that create demand, using examples from different industries.Read the article
Setup Guides6 min read