Web Design6 min read
Tag · 18 articles
Content Marketing Articles and Guides
Content marketing aims to win a potential customer's trust with useful content. In the articles under this tag we cover writing blog posts and web copy, product descriptions, the social media content calendar and the limits of AI content production. Our articles draw on the experience of hundreds of projects delivered by the Türkiye-based Aurora Yazılım team since 2006 and are updated regularly as the topic evolves.
Web Design6 min read
E-Commerce6 min readHow to Write Product Descriptions: 10 Rules
We give the 10 rules for writing original product descriptions that boost both sales and search visibility, with a sample structure and common mistakes.Read the post
E-Commerce6 min readE-Commerce SEO: Category and Product Pages
We explain step by step how to strengthen an e-commerce site in search engines with category structure, filter pages, product schema, out-of-stock products and internal linking.Read the article
Artificial Intelligence6 min readAI Content Creation and SEO
We explain step by step how Google views AI content and how to produce quality content that earns visibility in search with human oversight.Read the article
Artificial Intelligence6 min readManaging Social Media with AI
We explain how to use AI for ideas, copy, visuals and scheduling without breaking your brand voice, with ready-made prompt patterns, a workflow and mistakes to avoid.Read the article
Artificial Intelligence6 min readHow Are AI Overviews Changing SEO?
We explain how AI summaries affect clicks and what to do to get cited in Google AI Overviews and chat-based search.Read the post
SEO & Digital Marketing6 min readWhat Is SEO? A Beginner’s Guide
SEO is the sum of the technical, content and link work done so your site shows up in Google for the right searches. This guide explains the logic and the first steps.Read the article
SEO & Digital Marketing6 min readSEO or Google Ads? Which Comes First?
Two channels: one fast but it stops when the budget runs out, the other slow but compounding. We compare SEO and Google Ads and suggest a plan for using them together.Read the article
SEO & Digital Marketing6 min readHow to Do Keyword Research
Content written without choosing the right keyword is an answer to a question nobody is asking. We explain how to build a target keyword list using search intent, volume and competition.Read the post
SEO & Digital Marketing6 min readWhat Is a Backlink? Earning Links Safely
Links you earn from other sites are a kind of reference to your site in Google's eyes. We explain which links are valuable, which are risky and the safe ways to earn them.Read the article
SEO & Digital Marketing6 min readWhat Is Content Marketing? Winning Customers with a Blog
Content marketing means earning trust by helping before you sell. We explain how blog and guide content that turns readers into customers is planned.Read the post
SEO & Digital Marketing6 min readEmail Marketing: Selling with Newsletters
Explains how to build a permission-based list and how to sell with segmentation and automated email flows.Read the article
Social Media and Brand6 min readHow to Grow Your Instagram Followers: 15 Organic Methods
We have gathered 15 practical methods for growing an account without bought followers, covering profile setup, content formats, collaborations and engagement habits.Read the article
Social Media and Brand6 min readInstagram Algorithm 2026: What Has Changed?
We explain which signals Feed, Explore, Stories and Reels use to rank content, what has changed recently and what you can do about falling engagement.Read the article
Social Media and Brand6 min readBest Times to Post on Instagram
Instead of charts that recommend the same hour to everyone, we show you how to find the best time to post for posts, Reels and stories from your own account statistics.Read the article
Social Media and Brand6 min readHow to Manage a LinkedIn Company Page
For B2B companies, we walk you step by step through a trust-building page setup on LinkedIn, the content types that work and the power of employee engagement.Read the article
Social Media and Brand6 min readSocial Media Management: Agency or In-House?
We compare running social media accounts in-house with handing them to an agency in terms of time, cost, quality and control, and explain how to set up a hybrid model.Read the article
Social Media and Brand6 min read