Web Design6 min read
Tag · 29 articles
SEO Articles and Guides
SEO is the sum of the technical and content work that gets your site to appear high on Google for relevant searches. In the articles under this tag we cover the core concepts, technical checklists, content strategy and diagnosing traffic drops. Our articles draw on the experience of hundreds of projects delivered by the Türkiye-based Aurora Yazılım team since 2006 and are updated regularly as the topic evolves.
Web Design6 min read
Web Design6 min readWhat Are Core Web Vitals? LCP, INP and CLS
Explains Google's three core experience metrics, their thresholds and ways to improve them; shows the difference between field and lab data and the right measurement tools.Read the article
Web Design6 min readSEO-Friendly Web Design: A Checklist
Gives a checklist for URL structure, heading hierarchy, speed and structured data at the design stage, so you prevent errors that are hard to fix after launch.Read the article
Web Design6 min readWeb Accessibility Guide: WCAG Basics
Explains WCAG basics such as contrast, keyboard navigation, alt text and form labels with sample code, and shows how to test your site yourself.Read the article
Web Design6 min readOne-Page Website or Multi-Page?
Compares the pros and cons of one-page and multi-page sites for SEO, cost and growth, and clarifies which kind of business each one suits.Read the article
Web Design6 min readWebsite Copywriting: Content That Sells
Explains how to write persuasive, readable and search-friendly copy for the home page and service pages, with formulas, examples and common mistakes.Read the article
E-Commerce6 min readHow to Write Product Descriptions: 10 Rules
We give the 10 rules for writing original product descriptions that boost both sales and search visibility, with a sample structure and common mistakes.Read the post
E-Commerce6 min readE-Commerce SEO: Category and Product Pages
We explain step by step how to strengthen an e-commerce site in search engines with category structure, filter pages, product schema, out-of-stock products and internal linking.Read the article
Software Development6 min readWhat Is Next.js? How It Differs from React
We explain Next.js's server-side rendering, file-based routing and SEO advantages by comparing it with React, and show which kind of project it makes sense for.Read the article
Artificial Intelligence6 min readAI Content Creation and SEO
We explain step by step how Google views AI content and how to produce quality content that earns visibility in search with human oversight.Read the article
Artificial Intelligence6 min readHow Are AI Overviews Changing SEO?
We explain how AI summaries affect clicks and what to do to get cited in Google AI Overviews and chat-based search.Read the post
SEO & Digital Marketing6 min readWhat Is SEO? A Beginner’s Guide
SEO is the sum of the technical, content and link work done so your site shows up in Google for the right searches. This guide explains the logic and the first steps.Read the article
SEO & Digital Marketing6 min readWhat Is Local SEO? Rank Higher on Maps
Local SEO gets your business to show up in “near me” and city-name searches, especially on Google Maps. We explain the signals and the steps to apply.Read the article
SEO & Digital Marketing6 min readGoogle Business Profile Optimization
Formerly Google My Business, today Google Business Profile; it is where local customers first see you. We explain how to fill in every field.Read the post
SEO & Digital Marketing6 min readGoogle Ads Pricing: How to Set Your Budget
Google Ads has no fixed price list; competition, quality and targeting determine the cost per click. We explain how to calculate your budget based on your goal.Read the article
SEO & Digital Marketing6 min readSEO or Google Ads? Which Comes First?
Two channels: one fast but it stops when the budget runs out, the other slow but compounding. We compare SEO and Google Ads and suggest a plan for using them together.Read the article
SEO & Digital Marketing6 min readHow to Do Keyword Research
Content written without choosing the right keyword is an answer to a question nobody is asking. We explain how to build a target keyword list using search intent, volume and competition.Read the post
SEO & Digital Marketing6 min readTechnical SEO Checklist 2026
No matter how good the content is, there is no ranking if Google can't crawl and index the page. We have listed every technical SEO check, point by point.Read the article
SEO & Digital Marketing6 min readWhat Is a Backlink? Earning Links Safely
Links you earn from other sites are a kind of reference to your site in Google's eyes. We explain which links are valuable, which are risky and the safe ways to earn them.Read the article
SEO & Digital Marketing6 min readWhat Is Content Marketing? Winning Customers with a Blog
Content marketing means earning trust by helping before you sell. We explain how blog and guide content that turns readers into customers is planned.Read the post
SEO & Digital Marketing6 min readSearch Console Errors and How to Fix Them
Explains what the most common indexing and experience errors mean and gives the steps to fix them.Read the article
SEO & Digital Marketing6 min readWhat Is Digital Marketing? SME Roadmap
Covers how to plan search, social media, e-mail and content channels on a small budget.Read the post
SEO & Digital Marketing6 min readWhat Is Structured Data (Schema)?
Explains, with sample code, how product, business, FAQ and article schemas affect rich results.Read the article
SEO & Digital Marketing6 min readWebsite Traffic Dropped: 10 Causes and Fixes
We list the technical, content and algorithm-related causes of lost organic traffic, along with how to diagnose each one using Search Console and Analytics.Read the article
Social Media and Brand6 min readGrowing a YouTube Channel: A Business Guide
We explain how to turn a business channel into a YouTube channel that is watched regularly and brings customers, using titles, thumbnails, Shorts and series content.Read the article
Setup Guides6 min read301 Redirects with .htaccess
We explain how to set up www, HTTPS and old-URL redirects in Apache with .htaccess while preserving SEO value, how to test them and how to fix redirect loop errors.Read the article
Setup Guides6 min readSetting Up Search Console and Verifying Your Site
We explain how to add a domain property to Google Search Console, verify it with a DNS TXT record, submit a sitemap, and which reports to check in the first week.Read the article
Setup Guides6 min readCreating and Verifying a Google Business Profile
We explain how to add your business to Google Maps and create a profile, the verification methods, the settings to make on day one and the mistakes that lead to a profile being suspended.Read the article
Technology6 min readWhat Is an SSL Certificate? Why Is HTTPS a Must?
We explain the effect of an encrypted connection on trust, SEO and payment security, the types of SSL, and ways to get rid of the “not secure” warning in the browser.Read the articleRelated tags