SEO & Digital Marketing6 min read
Tag · 5 articles
LinkedIn Articles and Guides
LinkedIn is the most effective social network for B2B companies and professional service providers. In the articles under this tag we cover managing a company page, employee engagement, the use of corporate video and identity, and its place in content marketing. Every article offers step-by-step recommendations you can apply, common mistakes, real examples and links to our related service pages, so you can put what you read to work right away.
SEO & Digital Marketing6 min read
Social Media and Brand6 min readHow to Manage a LinkedIn Company Page
For B2B companies, we walk you step by step through a trust-building page setup on LinkedIn, the content types that work and the power of employee engagement.Read the article
Social Media and Brand6 min readHow to Create a Brand Identity Guide
We walk through each section of a brand identity guide, covering logo usage, color codes, typography, visual language and templates, and the steps to prepare it.Read the post
Social Media and Brand6 min readHow to Make a Promotional Video
We walk through the steps of making an effective company promotional video, from setting goals and scripting to shoot planning, editing and distribution channels.Read the article
Social Media and Brand6 min readSocial Media Management: Agency or In-House?
We compare running social media accounts in-house with handing them to an agency in terms of time, cost, quality and control, and explain how to set up a hybrid model.Read the articleCategories containing this tag