Web Design6 min read
Tag · 15 articles
Brand Identity Articles and Guides
Brand identity is the whole made up of logo, color, typeface, tone of voice and experience. In the articles under this tag we cover logo principles, the corporate identity guide, finding a brand name, consistency on social media and protecting your reputation in a crisis. Have a question? You can reach the Aurora Yazılım team through our contact page and ask for a free preliminary assessment tailored to your business and project.
Web Design6 min read
Artificial Intelligence6 min readGuide to Creating Images with AI
We explain how to create on-brand visuals with image-generating AI tools, how a good prompt is structured, and what to watch out for regarding copyright.Read the post
Hotel & Tourism Software6 min readBoutique Hotel Marketing: Fill Rooms on a Small Budget
We explain step by step how a small hotel can raise occupancy without entering a budget race with big chains, using storytelling, photos, Instagram and targeted ads.Read the article
Hotel & Tourism Software6 min readHotel Review Management: Guest Reviews
A practical routine for collecting guest reviews, answering each one in the right tone, and turning a negative review into an opportunity to build trust, with sample replies.Read the post
Restaurant Systems6 min readMenu Design: The Psychology That Boosts Sales
We explain how menu engineering, price formatting, category order and visual layout bring profitable items to the front and make it easier for guests to decide.Read the article
Social Media and Brand6 min readHow to Manage a LinkedIn Company Page
For B2B companies, we walk you step by step through a trust-building page setup on LinkedIn, the content types that work and the power of employee engagement.Read the article
Social Media and Brand6 min readWhat Is Brand Identity? More Than a Logo
Brand identity is more than a logo; we explain the parts that make up the whole, from color, typeface and tone of voice to the experience your customer has, and the steps to build it.Read the article
Social Media and Brand6 min readWhat Makes a Good Logo? 12 Principles
We list the 12 principles of a good logo, such as simplicity, scalability and originality, along with color choice, file formats and common mistakes in the design process.Read the post
Social Media and Brand6 min readHow to Create a Brand Identity Guide
We walk through each section of a brand identity guide, covering logo usage, color codes, typography, visual language and templates, and the steps to prepare it.Read the post
Social Media and Brand6 min readHow to Make a Promotional Video
We walk through the steps of making an effective company promotional video, from setting goals and scripting to shoot planning, editing and distribution channels.Read the article
Social Media and Brand6 min readDrone Filming for Hotel & Real Estate Promotion
We explain what aerial footage adds to hotel and real estate promotion, how to plan a good drone shoot and the general rules to know about flight permits.Read the article
Social Media and Brand6 min readFinding a Brand Name and Checking Domain Availability
We show you how to come up with a memorable brand name and then check, step by step, whether the domain name, social media handles and trademark registration are available.Read the article
Social Media and Brand6 min readSocial Media Crisis Management
We explain the steps for responding quickly, calmly and consistently during waves of complaints and negative reviews, with sample replies and the plan to prepare in advance.Read the post
Social Media and Brand6 min readHow to Use Canva: On-Brand Design
We show you step by step how to create social media visuals in Canva quickly, consistently and on brand using a brand kit and your own templates.Read the article
Technology6 min readHow to Buy a Domain Name: .com or .com.tr?
We explain how to choose a good domain name, the difference between .com and .com.tr, the registration steps and ways to keep ownership of your domain secure for years.Read the articleRelated tags
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